Make Your Home Stand Out From The Crowd
Home Selling Guide
When Selling your home you need to work with someone who knows the market by heart, who has a network of 200,000+ agents worldwide behind them. We have a proven track record of getting buyers driving traffic to your home and getting multiple offers. We have put together a detailed Seller's Guide to help you understand the selling process to guide you every step of the way.
Download Seller's Guide1. Make Your Property Radiant
Sometimes technology can be a blessing! We aim to use the latest cutting edge tools to showcase your property and make it stand out from the rest. We don’t do average. Everything we do is professionally done and go above and beyond our clients expectations because those are our standards. We make sure to have professional images, videos, a polished description of your property, digitally stage, host events, highlight the unique elements within the neighborhood and surrounding areas so that there’s no doubt yours is the best and only property for them!
2. Deliver Uniqueness Through An Experience
Every property has something that makes it stand out. It deserves a new set of eyes and a sprinkle of a designer's touch. My job is to identify what’s the unique selling features your home has to offer that sets it apart from the competition. We do so by comparing your property with those for sale and then sharing the most attractive features your home has to offer with the audience who will appreciate it the most.
3. Let Everybody Know About It
With over 12+ years of experience marketing brands such as Kit Kat, LG Electronics, Microsoft Windows, Colgate toothbrushes, and much more, we offer a significant advantage to our clients as we’re able to offer world class marketing solutions at a local level. We identify the unique features, define the target buyer, select the right communication channels, and display the right content to reach the intended results.
TOP 10 REASONS YOU'LL WANT TO LIST WITH US
1 - STRESS FREE SELLING PROCESS
Selling a property can be demanding and time-consuming. We are here to deliver a smooth and hassle-free sales experience. After a deep dive into the unique features your property has to offer, we’ll have all the needed information to make your property shine. We also offer to coordinate contractors, cleaners, stagers, or junk removal, we'll basically can handle it all! We also take care of all the documentation required once we go under contract and also offer a list of attorneys to work with if you require legal representation.
2 - HIGH-END PROFESSIONAL PHOTOGRAPHY
There’s nothing like a 1st impression and we recognize that the visual appeal of your property plays a crucial role which is why we partner with staging experts who can physically or virtually stage your property should you desire it. Making a positive first impact can significantly influence the offer a buyer makes. Most buyers start their search online and scroll through countless photos and it can be challenging for your listing to stand out from the crowd. In a split second, you need to capture the buyer's attention and make your listing unforgettable. That's why we only do professional photography for every property we represent. Our experienced photographers have an eye to find the right angles and high-resolution lenses to capture all the details, images that are guaranteed to grab attention and make your listing shine.
3 - ONLINE MARKETING
We’ve propelled multiple properties online and through social media to drive reach and traffic to your property. We thoroughly analyze the target audience and build a tailored campaign to appeal to that consumer target by focusing on factors such as age, location, interests, gender, readiness, type property, to name a few and ensure that our campaigns are displayed in multiple social media sites and search engines. We love to create buzz and get the excitement going, so we incorporate various tactics, including coming soon ads, targeted email campaigns, and broker open houses, and much more so that there’s significant interest when the property goes active.
4 - EXCLUSIVE PROPERTY WEBSITE
To ensure your property has significant online exposure, we feature each listing on dedicated property pages. This allows buyers to review all the property details and HOA information. The property website in addition to pictures may include personalized videos, 3D mapping, aerial views, floor plans, and neighborhood details.
5 - PERSONALIZED POINT OF SALE MARKETING
Every property we sell includes a mix of print elements to support the online efforts. We work closely with skilled graphic designers to develop all our print materials such as glossy property brochures, feature sheets, flyers, and front lawn signage at the property, in the neighborhood, and during the open houses. We believe that by combining our online marketing efforts and combining captivating print marketing assets helps showcase all your property's unique qualities in most form factors buyers use when searching for their home.
6 - 3D VIRTUAL TOURS
Buyers understand that great properties do not last. In today's market there’s a growing demand for interactive 3D videos that showcase the property and all the elements it has to offer. With the 3D technology buyers can appreciate all your properties details from the comfort of their home and make offers with a clear visual understanding of what they are getting which is why our properties do not last long in the market. We provide the tools buyer’s need to feel comfortable making offers while at a distance.
7 - PERSONALIZED VIDEOS TO PORTRAY LIFESTYLE
We create captivating videos of the property with the look and feel of a buyer’s walkthrough, allowing buyers to get a 1st hand presentation of the property from the listing agent who has all the expertise and knowledge about the property and all its features. The videos are professionally filmed and meticulously edited, without exception. Many agents promise “listing videos,” but really provide animated slideshows of property photos. We believe in doing thighs right and that means investing in top-quality production videos so people value all your property has to offer.
8 - OPEN HOUSES
We have a multilevel Open Houses plan that we carefully implement for each of our properties depending on the type property and location. We aim to bring excitement and a significant level of interest in your property. Our agents proactively reach out to the neighbors and renters in the the surrounding area to personally invite them to preview the Open House and this way stimulate buyer interest. At the property the buyer get the 1st hand experience of validating if this property could be home and we am to reassure them of those expectations by highlighting all the amazing features your property has to offer, the unique elements the community has, and by having a moment to get to know them be able to convey how this property aligns with their lifestyle. This is how we achieve the maximum sale price for your property in the shortest possible time. Our team holds hundreds of Open Houses per year and truly understands the impact and the value they offer.
9 - ONLINE PRESENCE
In today’s real estate landscape, potential buyers heavily rely on the internet to discover properties. When you choose to list your property with the Daniel Kracer group, we ensure wide exposure for your property both domestically and internationally through an extensive network of websites. Your listing will be featured on renowned platforms such as Realtor.com, LAtimes.com, Trulia.com, Zillow.com, Yahoohomes.com, Redfin.com, Trulia.com and many more, reaching a vast audience of interested buyers.
10 - CONCIERGE'S PROGRAM
Enhance the market value of your home swiftly and effectively through our customized improvement services.
OUR NUMBERS
TOP 15%
OF REAL ESTATE AGENTS IN SOUTH FLORIDA
#4
SINGLE AGENT OFFICE RANKING
350 Websites
KW ADVERTISES IN
22+ YEARS
OF REAL ESTATE EXPERIENCE
150+
TRANSACTIONS
TOP 15
MBA SCHOOL
$34.1M
VOLUME CLOSED OVER THE LAST FEW YEARS
187
CONTRACTS WRITTEN
BELIEFS
WIN-WIN, INTEGRITY, CUSTOMERS, COMMITMENT, COMMUNICATION, CREATIVITY, TEAMWORK, TRUST, EQUITY, SUCCESS.
189,000+
WORLDWIDE NETWORK OF AGENTS
#1
KELLER WILLIAMS
100%
CLIENT FOCUSED
Talk To An Expert
Are you looking to sell your home? Selling your home shouldn't be stressful. Let us handle the process for you.
Reasons Why Homes Don´t Sell
If your house isn't selling, you should consider a number of factors. For instance, the most important is the right buyer at the appropriate time. Many of those factors are within your control, though not all of them. Sometimes a few minor adjustments might mean the difference between a house selling or not.
A few examples:
- Not enough listing photos, with right lighting and that truly showcase the property.
- Overvalued cost on your home. Look at the competition for comparable houses that are currently on the market.
- Lack of Research: your realtor should guide you through the process of due diligence on your home before putting it on the market.
- Not published on social media.
- Not taking the time to clean or organize and stage the home before showcasing it in media and showings.
- Lack of a Proper Network of Buyers and Agents Selling Homes in Your Area.
- No accessibility to view a home.
- Home is outdated or has defects.
- Bad Location.
- Not the right Real Estate Agent.
